About Us

We’re Qasim and Usaamah.
Lifelong friends with shared values, high standards, and a clear goal: to create something we’d actually wear and proudly stand behind.

Q and U started with frustration. Too many thobes on the market looked the same, felt cheap, or didn’t fit right. Fragrances weren’t much better overhyped, underwhelming, or lacking identity. So we built what we couldn’t find.

We created Q and U Collections because we believe what you wear and how you carry yourself should feel intentional. We were tired of copy-paste fashion and forgettable scents. We wanted pieces with presence, quality you can feel, and character that lasts.

What brought us here isn’t just business. It’s years of trust between families, a shared mindset, and a long-standing respect for doing things properly. That’s the foundation this brand is built on.

Every thobe is handcrafted. Every fragrance is carefully blended in small batches. We focus on fit, fabric, and finish because we know details matter. And we keep our scent profiles clean, bold, and considered just like the clothes.

We don’t believe in rushing out collections. We keep things focused so everything we release feels deliberate, personal, and built to last.

A refined collection of handmade thobes and signature fragrances designed for men who value quality, good design, and quiet confidence.

No excess. No noise. Just pieces that speak for themselves.